For decades, BMW has made the reduction of emissions and fuel consumption a key part of its product development strategy, just as enhancements to the dynamic ability of each BMW have been a lasting, sustained brand value. BMW's EfficientDynamics engineering philosophy - the pursuit of an enhanced, athletic driving experience while simultaneously lowering the consumption and emissions of each vehicle - resulted in the most dramatic drop in fleet consumption of any automaker from 1990 through 2005, according to an Environmental Defense study.
Now, the BMW Vision concept car clearly demonstrates that the EfficientDynamics objectives are fully compatible when applied to a sports car. Conceived as a 2+2-seater with plug-in full-hybrid technology, this unique car combines the performance of a BMW M vehicle with a standard of fuel efficiency and emission management that exceeds even the current levels achieved by the latest small cars. This outstanding result is made possible by the combination of BMW ActiveHybrid components with an extremely economical combustion engine, and outstanding aerodynamic qualities.
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