The new BMW 1 Series goes on sale in Spring 2007 and features a model line up that includes the most fuel efficient production vehicle BMW has ever produced. The introduction of a three-door model and a revised five-door come as a raft of new fuel-saving innovations are rolled out across the range.

Technologies such as Brake Energy Regeneration, Automatic Start-Stop function and Electric Power Steering are combined with lower rolling resistant tyres and a gearshift change indicator to encourage economical motoring. These innovations are in addition to the use of variable valve technologies and High-Precision Direct Injection engines on some 1 Series models that boost power output but cut fuel consumption and emissions.

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